As the Guild Shop has been introduced with the last update, the team is opening this discussion to work with you on improving the system as well as the rewards given in the Guild Wars.
A couple of points to keep in mind for this discussion to be fruitful:
- The intention is to reward Guilds and Players on two different levels
- The Guild rank in the last Guild War gives access to a shop level while player activity during a Guild War is rewarded with Guild Seals, necessary to purchase items in the Guild Shop.
- The Guild Shop level is in itself a Guild War reward.
The idea is to encourage Guilds to aim for a good ranking and to encourage players to participate and not just be carried by their Guild. This is the intended design and should remain at the core of your suggestions.
One of the interesting leads we are currently exploring, is having more shop levels / rank brackets to allow for more granularity in the rewards.
Please feel free to share your thoughts and suggestions, so we can design together the next iteration of the Guild Shop and the Guild War rewards.
And of course, please stay on topic to keep it clear, and share your thoughts in a constructive manner

The Dev Team stands ready to read you -- Thank you!